How Donald Trump Speaks to—and About—Minorities - The Atlantic

"Trump faces significant obstacles to achieving that unity, particular with blocs that are not white men. Seven in 10 women view him unfavorably. It’s even worse with minorities. A recent Gallup poll found that 77 percent of Hispanics view Trump unfavorably. A Washington Post poll pegged that number at eight in 10, seven of them “very unfavorable.” An NBC News/Survey Monkey poll found an astonishing 86 percent of African Americans had a negative view of Trump.

One reason for those atrocious ratings is the way Trump speaks to and about minorities, which was on display during his victory speech Tuesday.

“We're going to have great relationships with the Hispanics,” he said. “The Hispanics have been so incredible to me. They want jobs. Everybody wants jobs. The African Americans want jobs. If you look at what's going on, they want jobs.”

Part of Trump’s rhetorical power is his supercharged used of “we,” a method that persuades people across the country that they are part of a larger movement, and somehow share with Trump his aura of wealthy and luxury. (It’s the same technique he’s used to sell real estate for years.) In the midst of his spiel about all the ways “we” would make America great again, Trump tossed in this passage about minorities.

His phrasing is telling. First, it suggests that for Trump, blacks and Hispanics aren’t part of “we”—“they” constitute separate groups. Perhaps that’s an accidental, unthinking division, but subconscious racial division is no less dangerous. Second, it shows him assuming that minority concerns can be reduced to economics. That view is perhaps unsurprising for a man who has spent his career trying to accumulate wealth, but it is a two-dimensional view of black and Hispanic Americans."

How Donald Trump Speaks to—and About—Minorities - The Atlantic